Metrology at Philip Morris Europe
نویسندگان
چکیده
منابع مشابه
The outing of Philip Morris: advertising tobacco to gay men.
OBJECTIVES This case study describes the events surrounding the first time a major tobacco company advertised in gay media. METHODS We analyzed internal tobacco company documents, mainstream newspapers, and the gay press. RESULTS Philip Morris was unprepared for the attention its entry into the gay market received. The company's reaction to this incident demonstrates that its approach to th...
متن کاملPhilip Morris' FDA gambit: good for public health?
The objective of this study was to determine whether the 2004 USA Dewine-Kennedy Bill is congruent with Philip Morris' core policy principles for United States Food and Drug Administration (FDA) regulation of tobacco and what impact that would have on the public health. I compared the Dewine-Kennedy Bill with 1999 Philip Morris core policy principles for FDA regulation. Additional supporting da...
متن کاملYoung adults' opinions of Philip Morris and its television advertising.
OBJECTIVE To determine what young people think about the tobacco company Philip Morris and how it affects their evaluations of the company's new television advertising. DESIGN Data were gathered in the context of a controlled experiment in which participants saw four Philip Morris ads about youth smoking prevention, four Philip Morris ads about charitable works, or four Anheuser-Busch ads abo...
متن کامل“A Good Personal Scientific Relationship”: Philip Morris Scientists and the Chulabhorn Research Institute, Bangkok
BACKGROUND This paper examines the efforts of consultants affiliated with Philip Morris (PM), the world's leading transnational tobacco corporation, to influence scientific research and training in Thailand via the Chulabhorn Research Institute (CRI). A leading Southeast Asian institute for environmental health science, the CRI is headed by Professor Dr. Her Royal Highness Princess Chulabhorn, ...
متن کاملFrom adversary to target market: the ACT-UP boycott of Philip Morris.
BACKGROUND In 1990, the AIDS Coalition to Unleash Power (ACT-UP) sparked a year long boycott of Philip Morris's Marlboro cigarettes and Miller beer. The boycott protested the company's support of Senator Jesse Helms (R-North Carolina), a leading opponent of AIDS funding and civil rights for lesbian, gay, bisexual and transgender (LGBT) people. ACT-UP demanded that Philip Morris sever its ties w...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Beiträge zur Tabakforschung International/Contributions to Tobacco Research
سال: 2001
ISSN: 1612-9237
DOI: 10.2478/cttr-2013-0705